Gippsland Gippsland is a wine zone with no officially designated wine regions. Gippsland is a large track of country extending from the NSW/Victorian border, along the coast to Wonthaggi just below Melbourne then sweeping west to the edge of the Great Dividing Range. Gippsland comprises of three distinct geographic regions with varying topography, soils and climate thereby influencing the wine styles.

South Gippsland - An area south of the Strzelecki Ranges down to the Bass Strait, it includes Phillip Island and Wilson's Promontory. A truly cool climate area, it is wetter and windier than other parts of Gippsland. It is traversed by the South Gippsland and Bass Highways.

West Gippsland - An area made up of the Gourmet Deli area around Warragul and the Latrobe Valley and surrounding hills. It stretches as far as Rosedale in the east. Cooler than East Gippsland, it usually has a warm, dry autumn which allows for the ripening of most grape varieties. It is traversed by the Princess Highway.

East Gippsland - Beyond Rosedale, including the cities of Sale, Bairnsdale and Lakes Entrance. A more Mediterranean style climate is experienced with lower rainfall than the rest of Gippsland. Also traversed by the Princes Highway.

Scattered throughout Gippsland are over 100 individual vineyards and about 30 small, family owned wineries. Varieties grown including Semillon, Cabernet Franc, Merlot, Cabernet Sauvignon, Chardonnay, Pinot Noir, Riesling, Tempranillo, Shiraz and Pinot Gris.

The region has recently adopted a new branding value which is about people, honesty and approachability. The concept that underpins the brand is that the consumer is part of Gippsland Wine and it is a hand made experience. The logo promotes a close connection between Gippsland Wine and the consumer. The logo depicts a person, thereby stating that people, our customers, are important to Gippsland Wine. Gippsland Wine is a highly personal and satisfying experience. The logo is supplemented with the by line "real character" which could mean a description of the wine or of the consumer or the maker. It also says individuality, not mass produced, the product is hand made with care.

Gippsland has a lot to offer the wine traveler. There are of course cellar doors and wonderful local produce, restaurants and accommodation but there is also a wealth of national parks, and beautiful coastline to explore.