Importing is about far more than just arranging for transportation and handling logistics to get product into the country. We view importing as a cultural extension of our personalities. The wines are certainly world-class, but if they are not handled correctly (i.e. refrigerated containers only) then what good are the wines? Our portfolio is not about one region or country, it is about an ideology of quality, winemaking and farming practices, and the personalities behind the booze. We like to think that we take our craft seriously and ourselves not quite as serious.